While partnering with Leapfrog Group to develop visual components inspired by new brand statements, I created a refined palette, typography, and bold shape ideas. We applied the assets to a view book and search piece. Each printed piece featured a different cover—one each for lower, middle, and upper school—visually uniting the divisions under a cohesive brand story. The suite of design elements seamlessly carried over to MKA's new website. Photography by Michael Branscom.
Creative Platform Searchpiece Viewbook
Design elements created for the brand drove the design of MKA’s new website.