Princeton Friends School

Princeton Friends School hired a Head of School, and with change at the helm, it was time to rework their brand. A beloved Sycamore tree had inspired an earlier logo, but their current branding was nondescript despite featuring a tree. The project aimed to, not only to enhance marketing, but also unify the school community. With everyone on board, we developed a style and imagery that resonated with the entire school.

Brand Statements
School Logo
Summer Camp Logo
Color Palette
Typography
Design Elements
Online Brand Guidelines

Three cell phone screens showing green background, photo of two girls hugging, and Princeton Friends School logo.
Girl wearing a dark green hoodie with Princeton Friends School logo.
Graphic with left side showing a brand statement for Princeton Friends School, and right side showing two boys walking in the woods.

With a group of diverse stakeholders holding divergent opinions, Adrienne listened, refined, and supported getting us to a place that we were not only excited about, but which elevated our visual identity in ways we couldn't have imagined.”

Morgan Silk, Communications Director, Princeton Friends School

Tote bag with Princeton Friends School Summer camp logo. Extended hand holds bag.
Boy walking through the woods holding white water bottle with Princeton Friends School logo.
Six brand statements for Princeton Friends School.
Two banners showing a student looking through a magnifier and the Princeton Friends School logo.

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